Reporting Period: 1 Aug – 31 Aug 2026

Dr Ahmed Abd ElGawad
Performance Marketing Report.

Cross-platform analysis covering Facebook Arabic, Facebook UK, Instagram and YouTube.

Explore Platform Data

Agenda

Roadmap for the August 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

Period-over-Period View

04

Executive Summary

August generated approximately 50.8K views across four accounts. Both Facebook accounts and Instagram grew in views and interactions; follower conversion and YouTube retention are the next priorities.

Facebook — Arabic: Organic Reach Is Growing

25,291 exact views, all organic. Views rose 51.8% and interactions rose 33.2%, while follows fell 58.8% to 99.

Facebook — UK: Growth Across the Main Metrics

6.6K views, up 381%, and 106 interactions, up 430%. The account generated 11 follows and one link click.

Instagram: More Views and Interactions

16.4K views, up 229%, and 395 interactions, up 406%. The account reached 4,408 non-followers and gained 119 follows.

YouTube: Shorts Reach, Retention Opportunity

2,494 views and 19.1 watch hours. Shorts feed supplied 88.1% of Shorts traffic; 23.2% stayed to watch.

Approximately 50.8K Views

Combined views across the four accounts total approximately 50.8K. This combines Facebook Arabic’s exact 25,291 views, rounded UK and Instagram totals, and 2,494 YouTube views; it is not a unique-audience total.

Explanations Lead the Top Content

“Why I don’t put #before_and_after” leads the supplied Facebook Arabic and Instagram content. Eyelid-surgery explanations appear across all four accounts.

Period-over-Period View

Changes against the previous period, as reported by each account.

Facebook — Arabic

  • Views25.3K · ↑ 51.8%
  • Viewers12,921 · ↑ 24.7%
  • Interactions261 · ↑ 33.2%
  • Watch time2d 1h · ↓ 15.7%
  • Follows99 · ↓ 58.8%

Facebook — UK

  • Views6.6K · ↑ 381%
  • Interactions106 · ↑ 430%
  • 3-second views1.7K · ↑ 602%
  • Follows11 · ↑ 10%

Instagram

  • Views16.4K · ↑ 229%
  • Reach5.6K · ↑ 164%
  • Interactions395 · ↑ 406%
  • Follows119 · ↑ 32.2%

A Consistent Pattern Holds

The Audiences Differ

Facebook Arabic is 55.6% men. Facebook UK is 88.0% women, and Instagram is 76.9% women. Ages 35–44 lead Facebook UK and Instagram; ages 25–34 lead YouTube.

Reach Is Growing

Views and interactions increased on both Facebook accounts and Instagram. Facebook Arabic delivered all 25,291 views organically.

Follow-Through Needs Attention

Arabic Facebook follows fell 58.8%, UK Facebook recorded one link click, and Instagram recorded zero messaging contacts. These outcomes should be tracked alongside reach.

What We Need To Improve

1. Facebook Arabic Follow Conversion

Views rose 51.8%, but follows fell 58.8% to 99.

Focus: Give each educational reel a specific follow prompt and review which topics bring repeat interest.

2. YouTube Shorts Retention

23.2% stayed to watch, while 76.8% swiped away.

Focus: Test clearer openings and compare the patient-journey Short’s 61.8% stayed-to-watch result with other formats.

3. UK Audience and Next Steps

The UK accounts for 32.6% of the Facebook UK audience. The page recorded one link click.

Focus: Continue relevant English-language explanations and make the next information step easy to find.

4. Instagram Enquiries

Views rose 229% and interactions rose 406%, while messaging contacts were zero.

Focus: Use relevant question prompts and a clear profile destination, then track whether enquiries follow.

What We’re Changing

  • Keep Arabic and UK Facebook reporting separate.
  • Extend the explanation-led topics that appear in the supplied top content.
  • Track watch time, follows and enquiries alongside growth in views.
  • Adapt language, openings and next steps to each account’s audience.

Next Step Recommendations

  1. Compare Arabic Facebook views, watch time and follows by post.
  2. Review Facebook UK content response among UK viewers.
  3. Track Instagram followers and non-followers reached alongside new follows.
  4. Test YouTube Shorts openings and compare stayed-to-watch rates.
  5. Measure relevant profile actions and enquiries after each content series.

Exhaustive Platform Data

Select an account to view performance metrics, top content and audience demographics for August 2026.

Facebook — Arabic

Organic Reach Is Growing

4,697 total followers

Views

25.3K

↑ 51.8% vs previous period

Viewers

12,921

↑ 24.7% vs previous period

Interactions

261

↑ 33.2% vs previous period

Facebook Visits

2.5K

↑ 18.1% vs previous period

Follows

99

↓ 58.8% vs previous period

Deep Metrics

  • Exact total views25,291
  • 3-second views8.8K · ↑ 30.4%
  • Watch time2d 1h · ↓ 15.7%
  • Organic views25,291
  • Views from ads0 · 0%
  • Total followers4,697

Audience

Women (44.4%)Men (55.6%)

Locations

Egypt78.1%
United Kingdom6.0%
Saudi Arabia4.5%
Libya1.2%
Sudan1.1%
United Arab Emirates1.0%
Palestine0.8%
Kuwait0.7%
Syria0.6%
United States0.6%

Top Cities

Cairo28.0%
Alexandria5.7%
Andorra, Teruel4.2%
Shubra El Kheima1.6%
Riyadh1.4%
Mansoura1.2%
Tanta1.2%
Zagazig1.2%
Beni Suef1.0%
Giza1.0%

Views by Delivery

Organic100.0%
Ads0.0%

Top Content (August 2026)

Organic
Why I don’t put #before_and_after
9.3K views

67 interactions

...لمزيد من التوعية الطبية والمعلومات الموثوقة في جراحات التجميل... تابعونا
3.0K views

36 interactions

خطأ شائع في جراحة شد الجفون للرجال
2.3K views

19 interactions

Simple takeaway: Facebook Arabic generated 25,291 views in August, all organic. Views and interactions increased, while follows and total watch time declined.

Action Plan

  • Build follow-up explanations around the strongest supplied reel, “Why I don’t put #before_and_after”.
  • Give viewers a specific reason to follow after each educational answer.
  • Review retention alongside the increase in 3-second views and decline in total watch time.
  • Track visits and follows by content topic to identify which topics attract continuing interest.

Facebook — UK

Growth Across the Main Metrics

7.3K total followers

Views

6.6K

↑ 381% vs previous period

Interactions

106

↑ 430% vs previous period

3-Second Views

1.7K

↑ 602% vs previous period

Viewers

2.5K

↑ 258% vs previous period

Follows

11

↑ 10% vs previous period

Deep Metrics

  • Link clicks1 · ↓ 50%
  • Total followers7.3K

Audience

Women (88.0%)Men (12.0%)

Age Distribution

18–241.3%
25–3411.6%
35–4443.2%
45–5427.5%
55–6412.7%
65+3.7%

Locations

Egypt60.9%
United Kingdom32.6%
Saudi Arabia1.3%
United Arab Emirates0.5%
Pakistan0.4%

Top Content (August 2026)

Organic
She travelled from England to Cairo for surgery. Would she do...
1,455 views

15 interactions

A Very Common Mistake In Male Blepharoplasty
1,394 views

7 interactions

A common misconception about eyelid surgery: it’s not simply a...
1,002 views

11 interactions

Simple takeaway: Facebook UK generated 6.6K views, up 381%. Ages 35–44 formed the largest audience group at 43.2%, and the UK accounted for 32.6% of the audience.

Action Plan

  • Develop more English-language answers around the supplied patient-journey and eyelid-surgery topics.
  • Use a clear, relevant next step for viewers who want further information.
  • Track UK audience response separately from the larger Egypt audience.
  • Review the profile destination and link placement after one recorded link click.

Instagram

More Views and Interactions

6,625 total followers

Views

16.4K

↑ 229% vs previous period

Reach

5.6K

↑ 164% vs previous period

Interactions

395

↑ 406% vs previous period

Follows

119

↑ 32.2% vs previous period

Total Followers

6,625

Current audience size

Deep Metrics

  • Unfollows62 · ↓ 26.2%
  • Followers reached1,117
  • Non-followers reached4,408
  • Published posts13
  • Stories5
  • Messaging contacts0

Audience

Women (76.9%)Men (23.1%)

Age Distribution

18–244.0%
25–3428.4%
35–4435.9%
45–5421.4%
55–648.0%
65+2.3%

Top Cities

Cairo9.4%
6th of October3.0%
London2.1%
Alexandria2.1%
Madinat al Huckstep, Cairo Governorate1.8%

Top Content (August 2026)

Organic
Why I don’t put #before_and_after
2,093 views

51 interactions

I’m not really sure if they do... BUT I do like them all...
1,276 views

48 interactions

خطأ شائع في جراحة شد الجفون للرجال...
484 views

9 interactions

Simple takeaway: Instagram generated 16.4K views and 5.6K reported reach. The audience breakdown records 4,408 non-followers reached, while content interactions rose 406%.

Action Plan

  • Extend the explanation-led format of “Why I don’t put #before_and_after”, the strongest supplied Instagram reel.
  • Give new viewers a clear reason to follow for future educational content.
  • Use Stories to answer relevant questions after a reel is published.
  • Track messaging contacts alongside the rise in reach and follows.

YouTube

Shorts Reach, Retention Opportunity

414 current subscribers

Views

2,494

August 1–31

Watch Time

19.1 hours

August 1–31

Subscribers

+4

Gained during August

Shorts Engaged Views

570

↑ 548% vs previous period

Shorts Likes

7

↑ 600% vs previous period

Deep Metrics

  • Current subscribers414
  • Shorts views2.3K
  • Subscribers from Shorts+3 · ↑ 200%

Traffic Sources

Shorts feed88.1%
YouTube Search9.6%
Channel pages1.0%
Browse features0.6%
Other YouTube features0.2%
Other traffic0.5%

Audience

Women (55.4%)Men (44.6%)

Age Distribution

13–170.0%
18–240.0%
25–3452.0%
35–4433.6%
45–540.0%
55–645.7%
65+8.7%

Locations

Egypt30.2%
Ireland13.2%
Iraq7.4%
United Kingdom3.2%
Syria3.1%

Shorts Viewer Response

Stayed to watch23.2%
Swiped away76.8%

Top Content (August 2026)

Organic
خطأ شائع في جراحة شد الجفون للرجال . #شد_الجفون #د_أحمد_عبد_الجواد #الجراحات_التجميلية
1.2K views

Stayed to watch 13.4% · Avg view duration 0:16

She travelled from England to Cairo for surgery. Would she do it again?
277 views

Stayed to watch 61.8% · Avg view duration 0:49

There’s one detail about arm lift scars that’s often overlooked: how they appear during movement.
211 views

Stayed to watch 19.9% · Avg view duration 0:20

Simple takeaway: YouTube generated 2,494 views and 19.1 watch hours in August. Shorts feed drove 88.1% of Shorts traffic, while 23.2% of viewers stayed to watch.

Action Plan

  • Test a more immediate opening: 76.8% swiped away at channel level.
  • Study the opening and pacing of the England-to-Cairo Short, which recorded 61.8% stayed to watch.
  • Rework the opening of the male-eyelid-surgery Short, which recorded 13.4% stayed to watch.
  • Track subscriber gains and engaged views for each new Short.